This article is writing itself
Watch the engine draft — then watch a rival model try to kill it.
One model writes, grounded in your first-party data. Four checks then fact-check it, score its novelty and hunt for AI tells — live, on the right — run by models that did not write it, each including a different vendor. What ships has cleared every bar, and is grounded in data a competitor cannot copy.
254,943 words published. 21.1% of drafts cleared every check with no revision at all. 135 of 275 never went live at all.
▸ generate one for your site~4 min · ~$0.92 →the receipt
Every figure is a live query, not a slogan.
› [src]
SELECT sum((payload->>'word_count')::int) FROM published_articles WHERE status='published';
› [src]
-- passed seo_patch_jobs + content_rewrite_jobs + published_articles
› [src]
SELECT count(*) FILTER (WHERE status='passed' AND attempts = 1)::float
/ count(*) FROM content_jobs
WHERE status IN ('passed','failed') AND cost_usd > 0;› [src]
SELECT tier, percentile_cont(0.5) WITHIN GROUP (ORDER BY cost_usd)
FROM content_jobs
WHERE status IN ('passed','failed') AND cost_usd > 0
GROUP BY tier;› [src]
SELECT count(*) FILTER (WHERE cited), count(*) FROM ai_visibility; -- no date or site filter
why a competitor can't copy it
Grounded in your data — and checked by a model that didn't write it.
…keep the horizontal offset to no more than 30° from the lane centreline[1].
In today's fast-paced world, it's important to note that leveraging cutting-edge ANPR technology can seamlessly revolutionise your security infrastructure and unlock powerful new capabilities.
In practice, a correctly mounted DS-2CD7A26G0/P reads UK plates at 30–40 mph in the dark once the IR is calibrated — the difference between a barrier that opens and a queue that builds.
The writer never checks its own work. A different vendor's model does.
The four checks, in full
Every draft is judged by four checks in parallel, none of them run by the model that wrote it, and each one including a model from a different vendor. Any miss loops back to generation with specific fixes — up to three retries. Only content that clears every bar ships.
A different vendor than the writer flags fabrication and contradiction.
Scored against every ranking competitor; must clear the threshold.
Experience, expertise, authority and trust signals are audited.
How human it reads — generic AI patterns are penalised, not shipped.
Pick your tier
Pay per article — no subscription, no per-seat. Simple per-article pricing by quality tier; the figures below are for a typical ~3,000-word article and scale with length.
Lite
≈ £0.40≈ $0.51/ typical articleVolume at the lowest cost
- Writer
- Claude Haiku 4.5
- Validators
- Cross-vendor — 1-2 models / check
- Retries
- 3
- Fast, economical writer model
- Cross-vendor fact-check still enforced
- Up to two validation retries
- First-party RAG grounding
- AI-designed covers (Gemini imagery)
Standard
≈ £1.60≈ $2.03/ typical articleThe smart default — balanced
- Writer
- Claude Sonnet 5
- Validators
- Cross-vendor consensus — 2 / check
- Retries
- 3
- Section-parallel Sonnet 5 writer
- Full four-check cross-vendor gauntlet
- Up to three retries with targeted fixes
- Generated hero + designed cover imagery
- Auto internal-linking + JSON-LD
Pro
≈ £4≈ $5.08/ typical articleCornerstone-grade, golden bars
- Writer
- Claude Opus 5
- Validators
- Top cross-vendor panel — 2 / check
- Retries
- 3
- Claude Opus 5 writer for every piece
- Strictest validators + up to four retries
- Web-grounded Perplexity cross-check
- Premium AI covers (Gemini 3 Pro Image)
- Best for pillar / cornerstone content
Premium
≈ £7≈ $8.89/ typical articleThe flagship — our most capable writer
- Writer
- Claude Fable 5
- Validators
- Golden cross-vendor panel — 2 / check
- Retries
- 3
- Claude Fable 5 — Anthropic's most capable model
- Opus 5-led E-E-A-T critique on every draft
- Golden validation bars + Perplexity cross-check
- Premium AI covers (Gemini 3 Pro Image)
- For money pages where the article IS the product
where it runs today
121 articles, 6 live sites, 2 languages
Every site below is operated by the same team as IT Master. We are saying so rather than presenting them as customer logos, because you could check it in a minute and because it is the honest reason to believe any of this: we run it on our own businesses, where a bad article costs us the sale. Click any of them — the articles are live, dated and signed.
- CCTV Master35 articles
UK CCTV retail
publishing since June 2026
- 1xai34 articles
AI API gateway (Persian) · fa-IR
publishing since July 2026
- CCTV Line30 articles
UK CCTV trade distribution
publishing since June 2026
- Euro CCTV15 articles
UK CCTV trade supply
publishing since June 2026
- X-Ray Market4 articles
Consumer software (Persian) · fa-IR
publishing since July 2026
- Mahsool Hunt3 articles
Startup directory (Persian) · fa-IR
publishing since July 2026
Counts are read from the publishing ledger, not typed into this page. The pass rates and costs behind them are on the AI Content Index, including how often a draft fails.
Read next
The whole argument, in the order it makes sense: what the thing is, how it is checked, who it is for, and what we can prove.
Understand the approach
- What an AI SEO agency actually is
and what we refuse to promise
- SEO automation, end to end
which parts should never be automated
- Answer engine optimisation
shaping a page to be quoted
- Generative engine optimisation
and how it differs from AEO
- LLM SEO
how assistants choose a source
Compare us honestly
- IT Master vs Surfer SEO
an optimiser, not a publisher
- IT Master vs Koala
word meters against per-article pricing
- IT Master vs Frase
sign off on every article, or the first few
- IT Master vs Junia
where its fact-checking stops
- All six comparisons
dated, sourced, and fair about when to choose them
See the evidence
- What AI content really costs
our pass rates and failures, live from the ledger
- The AI Citation Index
which domains ChatGPT and Perplexity actually cite
- The five stages and four checks
and what happens when a draft fails
- Who is accountable
and the things we will not publish for anyone
Try it on your own site
- Free site check
what Google and assistants find on your site today
- AEO Checker
score one page out of 100, reasoning shown
- AI Visibility Checker
are you cited for your buyers' questions?
- llms.txt Generator
build the index assistants read
- Glossary
thirty terms, defined by people who run the thing
questions people ask
Will Google penalise AI-generated content?
Google's stated position is that it rewards helpful, original content however it was produced, and acts against content made mainly to game rankings. That is the whole design here: nothing publishes until rival models — never the one that wrote it, always including a different vendor — have checked its facts, scored how much it adds over the pages already ranking, and hunted for AI tells. Drafts that fail are revised or dropped, not shipped.
If no human writes the articles, who checks them?
Four validators, none of them the model that did the writing, and at least one from a different vendor. They fact-check against sources, score novelty against the top-ranking competitors, critique experience and expertise signals, and look for AI tells. A failure goes back to the writer with specific fixes, up to three times; after that the draft is abandoned rather than published.
What does an article cost?
You prepay a credit balance and each article debits it — no subscription and no per-seat fee. The price depends on the quality tier and the finished length, and you see the per-article rate before anything runs. A draft that fails the checks is billed at a reduced rate, so a miss never costs full price.
What do I have to install on my site?
On WordPress, a plugin. On a Next.js site, the @itmaster/sdk package. On anything else, either pull finished articles from a read-only API with a per-site key, or receive them on a signed webhook. You connect once; after that articles arrive on their own.
How many articles will it publish, and how fast?
It publishes on a steady cadence rather than dumping a batch — the schedule comes from your budget, from a few articles a month up to several hundred. Drip-publishing is deliberate: a sudden flood of new pages is itself a pattern search engines treat as a signal.
Can I take something down after it publishes?
Yes. A takedown turns the article into a tombstone that connected sites remove on their next pull, and it propagates to anywhere it was reposted. You can also pause one site or switch publishing off entirely, at any time, without losing what is already live.