Expert SEO articles, checked by a rival vendor's model.
IT Master is an autonomous content engine. It finds what your buyers search for, researches the answer against your own product data, writes it, and then hands the draft to models from another company to fact-check, score for novelty and hunt for AI tells. Only what clears every check publishes.
No account, no card. Pay per published article after that, from £9.
What the engine has measured
+594%
Google clicks on cctvline.co.uk, 28 days
Google Search Console
82%
of 4,363 URLs across four client sites are indexed by Google
Search Console URL inspection
42%
of buyer-question probes where Perplexity cited the best-performing client site
IT Master citation probes, 204 questions
151
articles live on client sites, published by the engine
IT Master ledger, 2026-09-18
Disclosure. Client sites. CodeNest built and operates their platform and publishes their content with IT Master. Figures are read from Google Search Console and the IT Master ledger.
Four checks on every draft, and the writer marks none of them.
Each check runs in parallel on a model that did not write the piece, and each includes a model from a different company. A miss goes back to the writer with the specific objection attached, up to three times. After that the draft is abandoned rather than published.
Fact-check
Every claim in the draft is checked against the research dossier and live sources by a model from a different company than the one that wrote it. Fabrications and contradictions come back as specific objections.Novelty
The draft is scored against the pages currently ranking for the same question. A piece that restates what the top ten already say does not clear the threshold, however well written it is.E-E-A-T
Experience, expertise, authority and trust signals are audited the way a reviewer would: who is speaking, what they have actually handled, and whether the page earns being believed.AI-tell
A read for the patterns that mark text as machine-written: stacked hedges, empty intensifiers, a sentence rhythm that never varies, a conclusion that restates the introduction.
The engine wrote this paragraph, and then refused to publish it.
The AI-tell check reads for the patterns that mark text as machine-written: stacked hedges, empty intensifiers, a sentence rhythm that never varies. It sent this one back. The rewrite underneath is what actually published, because it carries a model number, a speed and a condition that came from the retailer's own catalogue.
Sent back by the AI-tell check
In today's fast-paced world, it's important to note that leveraging cutting-edge ANPR technology can seamlessly revolutionise your security infrastructure and unlock powerful new capabilities.
Published instead
In practice, a correctly mounted DS-2CD7A26G0/P reads UK plates at 30 to 40 mph in the dark once the IR is calibrated, which is the difference between a barrier that opens and a queue that builds.
The second paragraph is the one a competitor cannot copy, because the specification behind it lives in that retailer's catalogue and nowhere on the open web. Grounding in first-party data is what gives the novelty check something to score, and the fact-check something to check against.
Four client sites, and the honest range.
Google clicks over 28 days to 16 September 2026, against the 28 days before. One of these sites was already large and established, and its clicks moved 14%. We would rather publish that alongside the site that moved 594% than show you only the chart that flatters us.
CCTV Line
UK CCTV trade distributor, prices behind a trade account. 33 articles published in the window, cited by Perplexity in 35% of 210 buyer-question probes.
1,385 to 9,608 clicks (+594%)
CCTV Master
UK security-camera retailer, selling to trade and to the public. 36 articles published in the window, cited by Perplexity in 21% of 210 buyer-question probes.
3,203 to 5,280 clicks (+65%)
Euro CCTV
UK CCTV trade supplier, buying guides instead of price pages. 16 articles published in the window, cited by Perplexity in 42% of 204 buyer-question probes.
792 to 1,953 clicks (+147%)
Clear Security
An established UK CCTV supplier that already ranked before this window. 33 articles published in the window, cited by Perplexity in 35% of 210 buyer-question probes.
2,668 to 3,030 clicks (+14%, already established)
Disclosure. Client sites. CodeNest built and operates their platform and publishes their content with IT Master. Figures are read from Google Search Console and the IT Master ledger.
This site is published by the same pipeline: impressions for itmaster.uk grew 847 to 21,433 in the same 28 days, and clicks went 0 to about 2,000 a month over the domain's first three months. The domain is under four months old, which is a short track record and is why the figure sits here rather than at the top of the page.
It does not hand you drafts. It runs the job.
Connecting a site takes one key. After that, discovery, research, writing, checking, publishing and measurement run on their own, and you keep a takedown, a pause and a kill switch.
Publishes into your site
A WordPress plugin, the @itmaster/sdk package on Next.js, or a read-only pull API and a signed webhook for anything else. Articles arrive with JSON-LD schema, internal links into their topic cluster and a hero image, and IndexNow tells the search engines the moment they are live.Keeps working on the pages already there
The SEO patcher revisits live pages, including category and product pages, and fixes titles, descriptions and internal links as problems turn up. A nightly loop finds decaying articles and queues a refresh.Measures Google and the answer engines
Search Console, Bing and GA4 for traffic and indexing, plus scheduled probes that ask ChatGPT and Perplexity your buyers' questions and record whether the answer cited you.Reposts where your readers already are
Published articles can be syndicated to dev.to, Hashnode, Medium and LinkedIn under your own account, gated by default until Google has indexed the original. A takedown propagates to every copy.
You pay for what publishes. A failed draft costs you nothing.
A fixed price per published article by quality tier, whatever its length, from a prepaid balance. No subscription, no seats, and nothing to cancel.
Lite
Claude Haiku 4.5 writes it. Volume at the lowest cost.
£9about $11
Standardmost chosen
Claude Sonnet 5 writes it. The smart default — balanced.
£19about $24
Pro
Claude Opus 5 writes it. Cornerstone-grade, golden bars.
£39about $50
Premium
Claude Fable 5 writes it. The flagship — our most capable writer.
£69about $88
Prepaid balance, charged in pounds. A draft that fails the checks is not charged and never publishes.
90 articles, live on 3 sites you can open right now.
Every article below is published, dated and signed by a named editor. Open any of them and read one before you believe anything on this page.
CCTV Master
UK CCTV retail
39 articles
CCTV Line
UK CCTV trade distribution
34 articles
Euro CCTV
UK CCTV trade supply
17 articles
Disclosure. Client sites. CodeNest built and operates their platform and publishes their content with IT Master. Figures are read from Google Search Console and the IT Master ledger.
Counts are read from the publishing ledger, not typed into this page. How often a draft fails its checks, and what a finished article costs to produce, are on the AI Content Index.
Read next
The whole argument, in the order it makes sense: what the thing is, how it is checked, who it is for, and what we can prove.
Understand the approach
- What an AI SEO agency actually is
and what we refuse to promise
- SEO automation, end to end
which parts should never be automated
- Answer engine optimisation
shaping a page to be quoted
- LLM SEO
how assistants choose a source
Compare us honestly
- IT Master vs Surfer SEO
an optimiser, not a publisher
- IT Master vs Koala
word meters against per-article pricing
- IT Master vs Frase
sign off on every article, or the first few
- All six comparisons
dated, sourced, and fair about when to choose them
See the evidence
- What AI content really costs
our pass rates and failures, live from the ledger
- The AI Citation Index
which domains ChatGPT and Perplexity actually cite
- The five stages and four checks
and what happens when a draft fails
- Who is accountable
and the things we will not publish for anyone
Try it on your own site
- Free site check
what Google and assistants find on your site today
- AEO Checker
score one page out of 100, reasoning shown
- AI Visibility Checker
are you cited for your buyers' questions?
- Glossary
thirty terms, defined by people who run the thing
Questions people ask before they buy
Will Google penalise AI-generated content?
Google's stated position is that it rewards helpful, original content however it was produced, and acts against content made mainly to game rankings. That is the whole design here: nothing publishes until rival models, never the one that wrote it and always including a different vendor, have checked its facts, scored how much it adds over the pages already ranking, and hunted for AI tells. Drafts that fail are revised or dropped, not shipped.
If no human writes the articles, who checks them?
Four validators, none of them the model that did the writing, and at least one from a different vendor. They fact-check against sources, score novelty against the top-ranking competitors, critique experience and expertise signals, and look for AI tells. A failure goes back to the writer with specific fixes, up to three times; after that the draft is abandoned rather than published.
What does an article cost?
You prepay a credit balance and each article debits it. There is no subscription and no per-seat fee. Each published article costs a fixed price by quality tier, Lite £9, Standard £19, Pro £39 and Premium £69, roughly $11 to $88, whatever its length. A draft that fails the checks is not charged at all and never publishes, so a miss costs you nothing.
What do I have to install on my site?
On WordPress, a plugin. On a Next.js site, the @itmaster/sdk package. On anything else, either pull finished articles from a read-only API with a per-site key, or receive them on a signed webhook. You connect once; after that articles arrive on their own.
How many articles will it publish, and how fast?
It publishes on a steady cadence rather than dumping a batch. The schedule comes from your budget, from a few articles a month up to several hundred. Drip-publishing is deliberate: a sudden flood of new pages is itself a pattern search engines treat as a signal.
Can I take something down after it publishes?
Yes. A takedown turns the article into a tombstone that connected sites remove on their next pull, and it propagates to anywhere it was reposted. You can also pause one site or switch publishing off entirely, at any time, without losing what is already live.
Start with your own site, not with our screenshots.
The free check reads your homepage, robots.txt and sitemap and tells you what Google and the assistants find today, plus the first articles worth writing. No account, no card.