# IT Master > An autonomous SEO content engine. It researches what people search for, writes > the article, has it checked by models that did not write it — each check > including a different vendor — and publishes to the customer's own website, > then measures what happened. No human writes the articles. IT Master is operated from the United Kingdom and publishes for customers in the UK, the US and beyond. Editor-in-chief: Rodd Azad. Corrections: hello@itmaster.uk. This index lists the site's own pages so an assistant can cite the right one directly. Everything below is public and free to read. ## Start here - [IT Master](https://itmaster.uk/): What the engine is, with a live draft being written and judged on the page. - [How it works](https://itmaster.uk/how-it-works): The five stages, the four checks, and what happens when a draft fails. - [Pricing](https://itmaster.uk/pricing): Per-article pricing by quality tier and length. Prepaid credit, no subscription. - [Free site check](https://itmaster.uk/check): Audits any site's answer-engine readiness. No sign-up. - [About and editorial standards](https://itmaster.uk/about): Who is accountable, how facts are checked, and what we refuse to publish. - [SDK and API documentation](https://itmaster.uk/docs): @itmaster/sdk, the read-only pull API and the signed push webhook. ## Free tools (no sign-up) - [AI Visibility Checker](https://itmaster.uk/tools/ai-visibility-checker): Whether ChatGPT and Perplexity cite a domain for its buyers' questions. - [AEO Checker](https://itmaster.uk/tools/aeo-checker): Scores a page on nine deterministic answer-engine readiness checks, with the reasoning shown. - [AI Crawler Check](https://itmaster.uk/tools/ai-crawler-check): Which AI crawlers a site's robots.txt allows or blocks, and what blocking each one costs. - [llms.txt Generator](https://itmaster.uk/tools/llms-txt-generator): Generates a valid llms.txt for any site from its own sitemap. Deterministic, no sign-up. ## Open research data - [AI Citation Index](https://itmaster.uk/research/ai-citation-index): Weekly measurement of which domains ChatGPT and Perplexity cite for a fixed, published basket of 24 questions. Our own domain is measured on the same footing. - [AI Content Index](https://itmaster.uk/research/ai-content-index): Published figures from the engine's own ledger: pass rates, costs and volumes. ## Guides - [An AI SEO agency that runs itself, checked by rival models](https://itmaster.uk/ai-seo-agency): An AI SEO agency built as software: topic research, writing, rival-model fact-checks and publishing to your site, paid per published article. - [Answer engine optimization: the practitioner's guide to AEO](https://itmaster.uk/answer-engine-optimization): Answer engine optimization (AEO) explained: how it differs from SEO and GEO, a worked example, how to do it, and how to test a page for it. - [Generative engine optimization: what AI search actually rewards](https://itmaster.uk/generative-engine-optimization): What generative engine optimization is, how it differs from SEO and AEO, what AI engines actually cite, a working playbook, and its limits. - [LLM SEO: how language models choose citations, and how to earn one](https://itmaster.uk/llm-seo): LLM SEO explained: how ChatGPT, Perplexity and Gemini retrieve, weigh and cite web pages, and the six page properties that earn a citation. - [SEO automation: what to hand to machines, and what to keep](https://itmaster.uk/seo-automation): An honest map of SEO automation in 2026: eight jobs software runs end to end, four that stay human, and how cross-vendor checks stop generic content. - [What answer engine optimization services should deliver](https://itmaster.uk/answer-engine-optimization/services): What answer engine optimization services should deliver, how agencies, software and per-article engines charge, and how AI citations get measured. - [What to demand from a generative engine optimization provider](https://itmaster.uk/generative-engine-optimization/services): A buyer's checklist for generative engine optimization services: what a good provider measures, ships and reports, and the red flags that end the call. ## Comparisons - [Frase vs IT Master: sign off on every article, or on the first few](https://itmaster.uk/vs/frase): Frase waits for your approval on every article. Our engine waits on the first few, then publishes what clears its checks. Compared 4 Sep 2026. - [Jasper vs IT Master: broad marketing AI or SEO-only engine?](https://itmaster.uk/vs/jasper): Jasper is a marketing agent workspace; we are an SEO-only engine. Compare agents, grounding, checks, publishing and cost. Checked Sep 2026. - [Junia AI vs IT Master: how each one checks what it publishes](https://itmaster.uk/vs/junia): How Junia AI and IT Master differ on fact validation, multi-vendor checking, first-party grounding, publishing automation and pricing. Checked 2 Sept 2026. - [Koala AI vs IT Master: a toolkit you drive or a checked pipeline](https://itmaster.uk/vs/koala): Koala AI compared with an autonomous SEO content engine: research, grounding, quality checks, publishing, linking and pricing. Checked 2 Sep 2026. - [SEO.ai vs IT Master: two autonomous agents, different checks](https://itmaster.uk/vs/seo-ai): SEO.ai compared with IT Master on topic discovery, grounding, quality checks, publishing and pricing, from their public pages on 2 September 2026. - [Surfer SEO vs IT Master: score a draft, or ship a checked page](https://itmaster.uk/vs/surfer-seo): Surfer SEO scores the draft your team writes. IT Master writes it, has a rival vendor's models check it, and publishes. Compared 2 Sep 2026. ## By use case - [A steady flow of articles that are not rewrites of the SERP](https://itmaster.uk/solutions/publishers): Drip-published, novelty-checked articles for publishers and niche sites, judged by a second model vendor and refreshed when they start to slip. - [Add content retainers without adding writers](https://itmaster.uk/solutions/agencies): SEO content for agencies: a separate pipeline per client site, drafts checked by models from a different vendor, published to the client's own domain. - [Answer the questions customers ask before they book](https://itmaster.uk/solutions/local-businesses): Local service businesses get the articles customers read before booking: topics from real search demand, every draft checked by a rival vendor's model. - [Buying guides written from your catalogue, linked to your products](https://itmaster.uk/solutions/ecommerce): Buying guides, comparisons and category articles for ecommerce stores, grounded in your own product data and checked by a rival model before publishing. - [Cover your category's questions in the form assistants quote](https://itmaster.uk/solutions/saas): Topical authority and AI citations for SaaS and developer tools: articles grounded in your docs and changelog, checked by a rival vendor's models. ## By industry - [Be the page a developer finds before they pick a tool](https://itmaster.uk/industries/developer-tools): Autonomous SEO articles for developer tools and AI products: docs-adjacent explainers, comparisons and AI citations, checked by a rival vendor's model. - [The shopper questions your category pages were never built to answer](https://itmaster.uk/industries/ecommerce): Buying guides and category content for online retail, grounded in your own catalogue, checked by a rival vendor's model and refreshed as stock moves. - [What CCTV buyers search before they choose a camera system](https://itmaster.uk/industries/security-cctv): SEO for CCTV installers and security retailers: camera choice, NVR sizing, PoE budgets and UK signage law, checked by a rival vendor's model. - [What homeowners ask before they hire a heating or electrical firm](https://itmaster.uk/industries/trades): SEO content for trades that answers the heat pump, boiler, plumbing and rewiring questions homeowners search, checked by a second vendor's model. ## Integrations - [Install the WordPress plugin, paste two fields, articles arrive](https://itmaster.uk/integrations/wordpress): Install the WordPress plugin, paste your website ID and key, and finished articles land as posts with images, FAQ and schema already filled in. - [One authenticated GET, and any stack has a blog](https://itmaster.uk/integrations/rest-api): Connect any stack to a REST pull feed of finished SEO articles: one authenticated GET returns body HTML, meta, JSON-LD, images and FAQ. - [One signed POST per article, to any endpoint you host](https://itmaster.uk/integrations/webhooks): Receive finished articles anywhere with a push webhook: one signed POST per article, HMAC-SHA256 over the raw body, takedowns as event delete. - [Publish engine-written articles on your Next.js site](https://itmaster.uk/integrations/nextjs): Connect a Next.js site to an autonomous SEO engine: install @itmaster/sdk, set the env keys, drop in routes for sitemap, RSS, llms.txt and IndexNow. ## Glossary - [AI visibility: being named in the answer, not just the results](https://itmaster.uk/glossary/ai-visibility): AI visibility is how often assistants like ChatGPT and Perplexity name your site in an answer. What it measures, how to track it, and what moves it. - [Canonical URL, and how engines choose between copies](https://itmaster.uk/glossary/canonical-url): Canonical URL explained: how rel=canonical consolidates duplicate addresses, why search engines can overrule it, and what to check when they do. - [Citation rate: the share of answers that credit you](https://itmaster.uk/glossary/citation-rate): Citation rate is the share of AI answers that name your site. How to fix the query set, count honestly, and read what the number is telling you. - [Content refresh: fixing the page instead of writing a new one](https://itmaster.uk/glossary/content-refresh): A content refresh updates a page you already rank with instead of publishing a new URL. What decay looks like, and what to change. - [Crawl budget: the ceiling most sites never reach](https://itmaster.uk/glossary/crawl-budget): Crawl budget explained: what decides how much of your site gets fetched, when it genuinely limits a large site, and the fixes that move the number. - [Cross-model validation: the writer is never the checker](https://itmaster.uk/glossary/cross-model-validation): Cross-model validation means a model from a different vendor checks what the writer produced: facts, novelty, expertise signals and machine-prose tells. - [Drip publishing: spacing output instead of dumping it](https://itmaster.uk/glossary/drip-publishing): Drip publishing releases finished articles on a spaced cadence instead of all at once. What it fixes, what it does not, and how to set a rate. - [First-party data: the facts only your business can publish](https://itmaster.uk/glossary/first-party-data): First-party data in content is the material only your business holds: product records, returns, support threads. What counts, and what people get wrong. - [Generative engine optimization (GEO), defined](https://itmaster.uk/glossary/generative-engine-optimization): Generative engine optimization (GEO) is how a page earns citations inside AI answers. The definition, the four parts of the work, and how to measure it. - [Google AI Overviews: the answer that sits above the links](https://itmaster.uk/glossary/ai-overviews): Google AI Overviews are the AI answers above the blue links. What the block is, how it changes clicks, and what makes a page one of the cited few. - [Google Search Console: your site's own record of search](https://itmaster.uk/glossary/search-console): Google Search Console is Google's free report on your site in search: queries, clicks, average position, and which pages Google actually indexed. - [IndexNow: telling search engines a page just changed](https://itmaster.uk/glossary/indexnow): IndexNow is an open protocol that tells participating search engines a URL changed. How it works, which engines use it, and what it cannot do. - [Internal linking: the structure crawlers and readers follow](https://itmaster.uk/glossary/internal-linking): Internal linking is how the pages of one site point to each other. What it does, how many links a page needs, and the mistakes that waste them. - [JSON-LD: how a page states its facts in machine-readable form](https://itmaster.uk/glossary/json-ld): JSON-LD is the structured data format Google recommends for schema markup. What it is, which types matter in 2026, and how to check it. - [Novelty score: how much a page adds over what already ranks](https://itmaster.uk/glossary/novelty-score): A novelty score rates how much a draft adds over the pages already ranking, so a draft that only rewords the top ten goes back instead of publishing. - [Programmatic SEO, and the point where scale stops helping](https://itmaster.uk/glossary/programmatic-seo): Programmatic SEO explained: pages built at scale from a data source and one template, what still works in 2026, and where thin sets get dropped. - [Search intent: the job the searcher wants done](https://itmaster.uk/glossary/search-intent): Search intent is the job behind a query. What the four types mean, how to read intent from a live results page, and why format decides ranking. - [The People Also Ask box, and what gets extracted into it](https://itmaster.uk/glossary/people-also-ask): People Also Ask is the accordion of related questions inside Google's results. What the box is, how answers get extracted, and how to earn a slot. - [The editor-in-chief model: who answers for what publishes](https://itmaster.uk/glossary/editor-in-chief): The editor-in-chief model puts one named person in charge of standards, scope and corrections while software does the research, writing and publishing. - [The tells that give machine-written prose away](https://itmaster.uk/glossary/ai-tell): An AI tell is a phrasing habit that marks text as machine-written. The common tells, what they cost you in readers and citations, and how to remove them. - [What AI content detection measures, and what it cannot see](https://itmaster.uk/glossary/ai-content-detection): AI content detection scores how predictable a text looks, not who wrote it. What detectors measure, where they fail, and what to build for instead. - [What E-E-A-T means, and how a page demonstrates it](https://itmaster.uk/glossary/e-e-a-t): E-E-A-T means Experience, Expertise, Authoritativeness and Trust. What Google's quality raters look for, how a page shows it, and what it is not. - [What FAQPage schema marks up, and what Google changed](https://itmaster.uk/glossary/faq-schema): FAQPage schema marks up question and answer pairs in JSON-LD. What the markup contains, why Google narrowed the FAQ rich result, and where it still pays. - [What LLM SEO means, and what it changes](https://itmaster.uk/glossary/llm-seo): LLM SEO is the work of making a page the one an assistant quotes. A plain definition, why it matters in 2026, and the misunderstandings that waste time. - [What a topic cluster is, and how to build one](https://itmaster.uk/glossary/topic-cluster): A topic cluster is a hub page plus the narrower pages answering questions inside one subject, linked together. What it is and how to build one. - [What answer engine optimization (AEO) means](https://itmaster.uk/glossary/answer-engine-optimization): Answer engine optimization (AEO) is how a page earns the quote in an AI answer: what the work involves, how it differs from SEO, and how to test it. - [What keyword difficulty scores measure, and what they miss](https://itmaster.uk/glossary/keyword-difficulty): Keyword difficulty scores estimate how hard a term is to rank for. What KD is built from, where it holds up, and where it misleads in 2026. - [What the helpful content system actually judges](https://itmaster.uk/glossary/helpful-content): The helpful content system was Google's 2022 site-wide classifier. What it looked for, where its signals live now, and how demoted pages recover. - [What topical authority means, and how a site earns it](https://itmaster.uk/glossary/topical-authority): Topical authority means depth on one subject, not a page each on forty. What it looks like in practice, why it matters in 2026, how to build it. - [llms.txt: what the file is, and what it cannot do](https://itmaster.uk/glossary/llms-txt): llms.txt is a markdown index of your key pages, written for AI models. What goes in the file, what it cannot do, and whether it is worth publishing. ## Articles - [AI-Powered SEO Tools Stack 2026](https://itmaster.uk/blog/ai-powered-seo-tools-stack-2026): Agencies no longer pick a single "best" AI SEO tool — they chain 5–7 specialized tools across research, drafting, optimization, validation, and publishing… - [Surfer SEO Humanizer: Detector Test & E-E-A-T Reality](https://itmaster.uk/blog/surfer-seo-humanizer-detector-test): Originality.ai ran Surfer's AI Humanizer through its own detector and flagged the output "100% Likely AI" — a finding worth knowing before you build a workflow… - [GEO Services Vendor Checklist 2026](https://itmaster.uk/blog/geo-services-vendor-checklist-2026): Most agencies charge $3,000–$8,000 a month for "generative engine optimization services" and hand you a dashboard tracking whether ChatGPT mentions your brand… - [AI Visibility & GEO Software Comparison](https://itmaster.uk/blog/ai-visibility-geo-software-comparison): Conductor and AthenaHQ lead the 2026 GEO market because they query live LLM outputs daily and track citation position across engines — not just… - [Copyleaks AI Detector Forensics: Accuracy Limits, False Positives, and How to Calibrate It Into Your QA Stack (2026)](https://itmaster.uk/blog/copyleaks-ai-detector-accuracy-false-positives-content-strategy): Copyleaks detects statistical patterns in unedited AI output—generic openers, hedging filler, repetitive sentence structures—with reported 99% accuracy on… - [How to Make AI Content Pass Google's Helpful Content Update at Scale: A Tiered Audit Framework](https://itmaster.uk/blog/ai-content-google-helpful-content-update-audit-framework): The fastest way to make AI content pass Google's Helpful Content Update is to stop treating it as an AI problem and start treating it as a differentiation… - [How to Scale SEO Content with AI Without Getting Penalized: The Validation Gauntlet Framework](https://itmaster.uk/blog/scale-seo-content-ai-without-penalty): Google does not penalize AI content — it penalizes content that is generic, thin, and impossible to distinguish from ten thousand other pages saying the same… ## Legal - [Terms of service](https://itmaster.uk/legal/terms): What the service does, the prepaid credit model, and the explicit no-ranking-guarantee clause. - [Privacy notice](https://itmaster.uk/legal/privacy): UK GDPR: what is collected, the lawful bases, and a full table of every AI and infrastructure subprocessor. - [Refunds and cancellation](https://itmaster.uk/legal/refunds): Unused credit is refundable; drafts that fail the checks are billed at a reduced rate. Statutory UK rights included. ## For agents acting on a customer's behalf IT Master exposes an MCP server. The full tool reference, auth scheme and usage notes are a separate file so this index stays readable: - [MCP tool reference](https://itmaster.uk/llms-mcp.txt): Endpoint, auth, every tool and its arguments, and how to be useful with them. ## Notes for assistants citing this site - Search figures published here are trailing 28-day snapshots. Compare the points in a series; never sum them. - We do not guarantee rankings, citations or traffic, and we say so on /about. - Pass rates and costs on /research/ai-content-index come from the engine's own ledger and move as more articles run.