about · editorial standards
An engine that writes, and a person who answers for it
What IT Master is, how every article is checked by a model that did not write it, and the things we will not publish for anyone.
Founder of IT Master and code-nest.dev. Software engineer. Sets the standards the engine enforces and reviews the drafts that fail them.
github.com/codedproWhat IT Master is
IT Master is an autonomous content engine for websites. It finds what people search for, researches the answer against the customer's own data and the wider web, writes, and then submits every draft to a validation gauntlet before anything publishes. It is built and run by a small team in the United Kingdom, and it publishes for customers in the UK, the US and beyond.
It is not a writing assistant. Nobody types a prompt. The customer describes their business once; the engine decides what to write, writes it, checks it, publishes it, tells search engines, and measures what happened.
How facts get checked
The model that writes an article is never the model that checks it. Drafts are written by Claude models and judged by Gemini and GPT — a different vendor, so the judge does not share the writer's blind spots. Four checks run in parallel: a fact-check against the research dossier and live sources, a novelty score against the pages already ranking, an E-E-A-T critique, and a scan for the patterns that mark text as machine-written. A failing draft is revised with the specific objections attached, up to three times. If it still fails, it does not publish.
Across 186 Standard-tier runs, 51% of drafts passed every check first time; the rest were revised or rejected. We publish that number because it is the honest one. Our live proof page shows the current figures straight from the ledger.
What we will never publish
- Statistics we cannot source.
- Claims a customer has told us are untrue about their own business — each site carries its own never-state rules, enforced before publication.
- Guarantees about rankings or citations. Nobody controls what Google or an AI assistant chooses.
- Prices or availability that are not read live from the customer's own systems.
- Content about a product the customer does not sell, however well it might rank.
Who is accountable
Every site has a named editor-in-chief. For IT Master's own pages that is Rodd Azad, the founder, who sets the editorial standards the engine enforces and reviews the checks that fail. The engine does the volume; a person owns the standard.
The model that writes is never the model that checks, and a named person is accountable for what publishes.
Corrections
If something on this site or on a customer's site is wrong, tell us at [email protected]. Corrections are made on the page, dated, and the underlying rule is added to the checks so the same mistake cannot publish again.
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