Refunds and cancellation

IT Master is prepaid. You top up a balance by card and each article debits it, priced by quality tier and finished length. There is no subscription to cancel and no minimum term, so “cancelling” here means one of two things: stopping generation, which you can do yourself at any moment with the per-site pause or the global off switch, and getting money back, which is what this document is about.

Credit buys work: research, writing, the four adversarial checks, up to three revisions, publishing, and notifying search engines. It does not buy a ranking, a citation or an amount of traffic, and no refund is available on the basis that a published article did not achieve one.

Credit you have not spent is yours. It does not expire, and you can ask for it back at any time, for any reason or none — you do not have to close your account to do it.

We refund to the card the top-up came from. If that card has expired or been cancelled we will agree another route with you; we cannot send a refund to a different person’s card.

We only deduct work already done: articles generated and billed to the ledger before we received your request. If a run is in flight when you ask, we finish or cancel it and tell you which, so the figure you are refunded matches a line you can see.

Every draft faces four checks run by models that did not write it: a fact-check, a novelty score, an E-E-A-T critique and a scan for machine-written patterns. Each check includes at least one model from a different vendor than the writer. A failing draft is revised with the objections attached, up to three times. If it still fails, it is abandoned and nothing publishes.

An abandoned draft is billed at a reduced rate rather than the full article price. That is deliberate on both sides: the research and model work genuinely happened and cost real money, so it is not free — but you did not get an article, so you do not pay for one. The reduced amount is itemised on your billing ledger next to the check that failed, so you can see what you were charged and why.

If a run failed because of a fault at our end rather than the draft — an outage, a misconfigured connection, a bug — tell us and we refund the charge in full. We would rather you asked than assumed.

An article that passed every check and published is a delivered service, and is not generally refundable. Take it down whenever you like — takedown is a control you hold, and it is immediate — but taking down an article you accepted does not undo the charge.

There are two exceptions, and we apply them without arguing about them:

• It broke our own standards. An unsourced statistic, a rule your site told us never to state, a claim about a product you do not sell, a broken link in the body, or the wrong language. We take it down, correct and republish it, and credit the article.
• It was not what you were billed for. A duplicate publish, an article billed at the wrong tier or length, or a charge for something you can see did not run. We correct the ledger and refund the difference.

Report either at hello@itmaster.uk. Corrections are made on the page and dated, and the underlying rule is added to the checks so the same mistake cannot publish again — that is the process described in our editorial standards, and the credit is part of it.

Most of our customers are businesses, and the rights in this section belong to consumers. If you are buying for a business they do not apply, but everything else in this policy still does.

The 14-day cancellation right

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, a consumer buying a service at a distance normally has 14 days to cancel from the day the contract is made. Tell us at contact@itmaster.uk within that period and we will refund you. Where you asked us to start generating within the 14 days, we may keep a proportionate amount for the work already done; the rest comes back.

For digital content supplied within the cancellation period, that right ends once supply has begun with your express consent and your acknowledgement that you lose it. In practice: once an article has been generated and published for you, that article is supplied. Your unused credit is unaffected — we refund that under section 3 whether or not the 14 days have passed, which is more than the Regulations require.

If the service was not good enough

Under the Consumer Rights Act 2015, a service must be performed with reasonable care and skill. If it was not, you are entitled to have it put right, or to a price reduction where that is not possible. Section 5 is how we do that in practice.

Refunds we are required to make

Where you cancel under the Regulations, the law requires us to refund within 14 days of being told. We aim to be faster than that, and section 7 is the timetable we hold ourselves to.

Email contact@itmaster.uk from the address on your account with the amount you want back and, if it is about a specific article, the ledger line or the article URL. There is no form.

• We acknowledge within 2 working days.
• We decide and tell you within 5 working days, with the reasoning if we are declining any part of it.
• Approved refunds are sent within 14 days of the decision, and usually much sooner. How quickly it appears after that is your bank’s to answer, not ours.

If you disagree with a decision, reply and say so — it goes to the founder, not into a queue. Please come to us before starting a chargeback: a chargeback freezes the account while the bank investigates, and it is slower than emailing us.

We change this policy by publishing a new version here with a new last-updated date, and we email account holders at least 14 days before a material change takes effect. Credit you have already bought is refunded under the version that was live when you bought it, whichever is more generous to you.

This policy forms part of the terms of service. The privacy notice covers what happens to the data behind a payment.