Terms of service

IT Master researches, writes, checks and publishes articles for websites you connect to it. Nobody types a prompt. You describe your business once; the engine decides what to write, grounds it in your own data and the wider web, and submits every draft to a validation gauntlet before anything is published.

The gauntlet is four checks run by models that did not write the draft — a fact-check, a novelty score against the pages already ranking, an E-E-A-T critique and a scan for machine-written patterns. Each check includes at least one model from a different vendor than the writer. A failing draft is revised with the specific objections attached, up to three times. If it still fails after the third revision, it is abandoned and never published. How it works describes the pipeline in full.

An article that clears every check publishes automatically to the site you connected. The controls you hold are after the fact, and they are immediate:

• Takedown — an article is marked unpublished and a tombstone tells connected sites to remove it.
• Per-site pause — stops publishing for one site while the rest continue.
• A global off switch — stops publishing across your whole account.

We may change how the engine works — models, routing, checks, thresholds — as long as the change does not reduce what this agreement promises. Model providers deprecate models; keeping the pipeline current is part of the service, not a change to it.

The service is for business use. You must be at least 18 and give accurate account details, including a working email address — it is how we tell you about low balances, failed publishes and changes to these terms.

You are responsible for everything done through your account and for keeping your password, API keys and webhook secrets confidential. Tell us at contact@itmaster.uk as soon as you think a credential has leaked and we will rotate it. We may refuse or close an account we reasonably believe is being used to break these terms or the law.

You may only connect a website you own or are authorised to publish to. Connecting a site is you telling us you have that authority.

IT Master is prepaid. You top up a credit balance by card, and each article debits it. There is no subscription and no per-seat fee. Prices are currently displayed in pounds sterling.

How an article is priced

Each article is priced by its quality tier and its finished length, and the rate is shown before anything runs. The tiers differ in which model writes and which checks run; the cross-vendor gauntlet is on every tier.

A draft that fails the gauntlet is billed at a reduced rate rather than the full one, because the research and model work still happened even though nothing published. Every charge is itemised in your billing ledger.

Payment

Card payments are processed by Worldpay. Your card details are entered into Worldpay’s own checkout component and are never sent to or stored on our servers. We email you before your balance runs low and pause new generations rather than let a balance go negative.

What credit buys

Credit buys generation and validation work: research, writing, four adversarial checks, up to three revisions, publishing, and telling search engines the page exists. It does not buy a position in search results, a citation in an AI assistant, or an amount of traffic. See the next section, which is the most important one in this document.

Refunds, including unused credit, are covered by the refunds and cancellation policy, which forms part of these terms.

We do not guarantee that any article will rank in any position, appear in an AI Overview, be cited by an AI assistant, be indexed at all, or produce any level of traffic, leads or revenue. Nobody controls what Google, Bing or an AI assistant chooses to show. Any figure we publish about our own results is a record of what has happened, not a promise about what will.

We also do not claim that content produced by IT Master is undetectable as AI. We refuse that claim in public — see what we will not promise — and this agreement makes the same refusal binding.

If a salesperson, a page on this site or an email ever appears to promise a ranking outcome, this clause wins and the claim is wrong. Please tell us at contact@itmaster.uk so we can correct it.

You own the articles published to your site. As each article publishes, we assign to you every right we hold in that article, its title, its metadata and the images generated for it. You do not need our permission to edit it, move it, republish it, syndicate it or delete it.

One honest caveat: the law on copyright in machine-generated text is unsettled. UK law recognises computer-generated works under section 9(3) of the Copyright, Designs and Patents Act 1988, but other countries treat them differently. We assign you whatever rights exist; we cannot promise that every jurisdiction will treat a generated article as protected by copyright.

What stays ours:

• The engine, its prompts, its pipeline, the software, the dashboard, the WordPress plugin and the SDK.
• Our own brand and site content.
• Aggregated, non-identifying statistics — for example the gauntlet pass rates we publish on our research pages. These never identify a customer, a site or an article.

While your account is open you give us the limited licence we need to run the service: to store your content and connected-site data, to show it in your dashboard, to send it to the AI providers named in the privacy notice, and to publish it to the sites you connected. That licence ends when the content is deleted from your account, except for records we must keep by law.

The engine grounds articles in your own first-party data — product records, prices, stock, datasheets, buyer questions, existing pages, analytics. That is what makes the output original, and it is also the single biggest source of error we cannot see.

You are responsible for:

• Accuracy. If a feed says a product costs £99 when it costs £149, an article will say £99. Wrong input, wrong output.
• Rights. You must have the right to give us the data, images and documents you connect, and the right for them to be published.
• Rules we cannot infer. Facts your business must never state, and wording it must always use, belong in your site’s content rules where the engine enforces them before publication. We cannot enforce a rule you have not told us about.
• Review. The gauntlet is a good filter, not an editor-in-chief. Read what publishes on your site, and use takedown when something is wrong.

If we publish something that breaks our own standards — a statistic we cannot source, a rule you gave us, a claim about a product you do not sell — tell us at hello@itmaster.uk. We take it down, correct it, date the correction, and add the rule to the checks so the same mistake cannot publish again. The refunds policy says when that also means a credit.

You may not use IT Master to produce or publish:

• Content that is unlawful, defamatory, harassing, hateful, or that infringes someone else’s rights.
• Content for a website you do not own or are not authorised to publish to.
• Deliberate misinformation, fake reviews, fabricated credentials, or content impersonating a real person or organisation.
• Medical, legal, financial or other regulated advice published without your own qualified review.
• Adult content, or content aimed at children.
• Content designed to deceive a search engine — doorway pages, cloaking, hidden text, or pages that show a crawler something a visitor cannot see.

You also may not resell or sublicense access to the engine without a written agreement with us, attempt to extract our prompts or models, or use the service to build a competing engine.

These rules exist because the whole product is a claim about quality. Content that breaks them damages the customer it publishes for, and it damages us.

You can connect a site through the WordPress plugin, the @itmaster/sdk package for Next.js, a read-only pull API with a per-site key, or an HMAC-signed push webhook. You may also connect Google Search Console, Google Analytics and Bing Webmaster Tools so the engine can measure what it published.

Keys and secrets are per site, so one site’s credentials never reach another. Keep them secret. If a key is exposed we may suspend it immediately and issue a new one — that is a security action, not a suspension of your account.

Those third-party platforms are outside our control. If Google revokes a token, a CMS changes its API or a host blocks our requests, publishing to that site can stop until it is reconnected. We will tell you when we detect it.

We aim to keep the service running continuously, but we do not publish an uptime commitment and this agreement does not contain one. Maintenance happens; model providers have outages and rate limits.

When a provider we depend on is unavailable, the engine pauses rather than degrades: it will delay an article rather than publish one that could not be checked properly. A pause is not a failure of this agreement, and unpublished work is not billed as published work.

You can stop at any time. Close your account or turn publishing off; unused credit is refundable under the refunds policy.

We may suspend or close an account that breaks the acceptable-use rules, exposes us to legal risk, or is being used fraudulently. Except where the law or the seriousness of the breach makes it impossible, we will tell you first and give you a chance to put it right.

When an account closes, articles already published to your site stay yours and stay where they are — we do not withdraw published content because an account ended. Access to the dashboard, the API and future generation stops.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights — including those under the Consumer Rights Act 2015 — are unaffected by anything below.

Subject to that, and because this is a business service:

• We are not liable for lost profits, lost revenue, lost rankings, lost traffic, lost data, loss of goodwill, or any indirect or consequential loss.
• We are not liable for what a search engine or an AI assistant decides to do with a page, including a ranking drop, a manual action or a de-indexing.
• We are not liable for loss caused by inaccurate data you connected, by content you instructed, or by a third-party platform we integrate with.
• Our total liability for all claims in any twelve-month period is limited to the amount you paid us in that period.

You are responsible for what is published in your name. If a claim is brought against us because content you instructed, or data you supplied, infringed someone’s rights or broke the law, you will cover our reasonable costs of dealing with it.

We change these terms by publishing a new version with a new last-updated date at this address. If a change materially affects your rights — pricing structure, refunds, ownership, liability — we email account holders at least 14 days before it takes effect. Continuing to use the service after that date means you accept the new version. If you do not, stop using the service and ask for your unused credit back; we will refund it.

These terms, the privacy notice and the refunds policy are the whole agreement between us about the service. If a clause turns out to be unenforceable, the rest still stands.

This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK or in the EU, you keep the protection of the mandatory laws of the country you live in.

Questions about any of this: contact@itmaster.uk.