SEO.ai vs IT Master: two autonomous agents, different checks

Both products are agents rather than writing desks. Both pick their own topics, write without a prompt from you, and put pages on your site on a schedule. The difference is who inspects the draft.

SEO.ai's published answer is people. Their FAQ says: "The AI performs the research and writes, but our SEO specialists continuously review and make spot checks to ensure the texts are good for both Google and readers." You can also insert yourself, choosing automatic publishing, drafts, or review in the platform, with an email before anything goes live. For many sites a human spot check is worth more than a machine one.

IT Master's answer is adversarial machines. Claude writes; Gemini and GPT judge. Four checks run on every draft: fact-check against the research dossier, novelty against every competitor page scraped, an E-E-A-T critique, and AI-tell detection. Failures return to the writer with specific fixes, up to three rounds, and an article that still fails never publishes.

The trade-off is coverage against judgement. Spot checks sample and bring taste; the gauntlet reads everything and has none. See cross-model validation.

SEO.ai says "the AI performs the research" but does not publish what it reads. The feature pages describe keyword-led generation — "Utilizing 100 keywords to craft 100 articles is essential" — and the free library leans on keyword volume, intent, clusters and SERP checks. What we could not find anywhere on their public pages is a route for your own data: a product catalogue, supplier datasheets, the answers your support team already writes.

IT Master treats those as the raw material. The research stage scrapes the top-ranking pages and forum threads, then queries a per-site store of first-party data and pulls the specifics into the draft. On the live CCTV tenants (cctvline.co.uk, cctvmaster.co.uk, eurocctv.co.uk) that means real specifications and real installer questions rather than a paraphrase of the manufacturer's brochure. It is also what carries a draft past the novelty check, which scores the page against the competitor pages that were scraped: restating the top ten does not clear the bar.

If you hold no first-party data, the two converge. Both then write from public sources, and the question reverts to who checks the output. See first-party data.

Two things sit in their plan and not in ours, and pretending otherwise would not help you.

Off-page. "SEO.AI matches you with relevant sites in our link exchange network, and gets relevant backlinks for you - automatically", listed on the pricing page as "Backlinks from real non-spammy websites", alongside "Builds and optimizes Google Ads". IT Master acquires no links, buys no ads and sends no outreach. If you want content and links from one supplier, that is a genuine reason to choose them. Their public pages do not state the link volume or how partner sites are vetted, so it is worth asking during the trial.

Platform reach. They list Wix, Squarespace and Magento among supported connections. IT Master publishes natively to WordPress and to anything that consumes a feed or a webhook; Shopify and Webflow we connect on request, and Wix and Squarespace get a copy-paste queue rather than a live integration.

If either point decides it for you, stop reading here — you already have your answer.

SEO.ai's delivery story is breadth: connect a CMS in minutes, no developer, pages appear. What the pages we checked do not describe is what travels with the page. We found no mention of JSON-LD or FAQ schema, no IndexNow, and no pull feed, SDK or signed webhook for a custom stack. "Automated Internal Linking" is listed as a feature, and the content-automation page describes the AI "automatically providing suggestions for link opportunities within your text".

IT Master writes the furniture into the article. JSON-LD, FAQ schema, internal links to your own published pages chosen at write time, and a hero image all ship inside the HTML, and IndexNow pings the engines on publish. Delivery is a WordPress plugin that fills Yoast or Rank Math fields, @itmaster/sdk for Next.js, a REST pull feed, or a signed push webhook.

Afterwards, both watch. SEO.ai's plans include "Monitors performance", and the homepage says the agent "increases your chances of being cited in ChatGPT and other AI assistant". IT Master runs a nightly loop that reads Search Console, refreshes decaying articles, and measures citations in GPT and Perplexity answers for the queries you name. How it works walks through each stage.

On 2 September 2026, seo.ai/pricing listed two plans. Single Site at "$149 /per month" covers "one website in one language". Multi Site at "$299 /per month" covers "Up to 3 websites or languages", with "Save 25% with annual payment". Prices exclude VAT, monthly plans have no binding period, and a 7-day trial is offered. How many articles a plan includes is not published, so the cost per page depends on how much the agent decides to write in a given month.

IT Master has no subscription. You top up a prepaid balance and pay per published article; a draft that fails the gauntlet is not charged at the full rate. The four tiers set the writing model and how strict the judges are. Current rates are on pricing.

The shapes suit different buyers. A flat fee is predictable per month and rewards heavy output. Per-article billing is predictable per page, and a quiet month costs less. For reference, median generation cost per article: Lite $0.41, Standard $0.85, Pro $1.46 (our cost, not the customer price).

SEO.ai gives away a lot: "46 Free SEO tools", no login, spanning keyword volume, intent, clusters and cannibalisation, SERP and rank checkers, a backlink audit and backlink checker, domain rating, an internal linking tool, robots.txt and noindex checkers, an AI Content Detector, and generators for titles, meta descriptions and paragraphs. They describe the library as "a testing ground for some of the different tools we consider in our paid platform".

IT Master's four are diagnostic rather than generative. Site check audits a site before you spend anything. The AI Visibility Checker looks at how assistants describe your brand. The AEO Checker scores a page for answer-engine readiness. The AI Crawler Check tests whether AI crawlers can reach your pages at all.

Run both sets before you commit. Their keyword tools tell you whether the demand exists; ours tell you whether the site can be found and cited once you meet it.